YOU ARE YOUR BRAND!
Often the hardest part of job hunting is getting across just how valuable a commodity you are. Like any other product, you need to distinctly brand and market yourself so that prospective employers see what a valuable asset you are.
Nike, Apple, and Coca Cola produce terrific products; but at the end of the day, it is their branding and marketing that cause them to dominate in their sectors. Selling yourself to a prospective employer is no different.
Even the most clear-sighted and articulate of us has trouble creating branding and marketing ourselves – we lack the perspective to see ourselves objectively. Second-guessing what we think employers want makes us distort the image of ourselves that we present. The Professor of Resumes starts with who you are, what you have done, and where you would like to go to define your narrative and create your unique brand. We offer a full range of career-development services based on your narrative and develop a marketing platform uniquely tied to your brand.
